What Should Every P.R. Professional Know?

I was going to provide you with the secret to being bigger than Zuckerberg, smarter than Albert Einstein and wealthier than Bill Gates, but I decided against it.

That is because I hate giving useless advice, and any advice that isn’t taken is useless. Ok, that might be an exaggeration and I suppose that is not the best way to establish credibility either.

But I am the guy who…

You can read the rest of this guest post at InNetwork today. Come on over and I’ll see you there.