What Makes A Good ‘About Me’ Page?

You might wonder why someone would introduce themselves as the man who beat up an entire car load of clowns, especially if you were thinking about hiring them as the head lion tamer for your circus. Or maybe not. Maybe you run the ultimate fighting circus and what you are most concerned about is how […]

How Not To Respond To Comments

What is an editorial policy & Should Your Blog Have One? An editorial policy spells out what sort of coverage can be expected and provides more specific details about how you approach your content. It helps everyone understand why your focus might be on XYZ and not PDQ. It can be beneficial for dealing with […]

Why Marketers Should Write Fiction

Somewhere in the back of his mind he remembered hearing that army snipers underwent special training that allowed them to not move for hours at a time. He didn’t know if there was any truth to that or if it was one of those urban legends but he was certain they didn’t drink three cups […]