You might wonder why someone would introduce themselves as the man who beat up an entire car load of clowns, especially if you were thinking about hiring them as the head lion tamer for your circus. Or maybe not. Maybe you run the ultimate fighting circus and what you are most concerned about is how […]
How Not To Respond To Comments
What is an editorial policy & Should Your Blog Have One? An editorial policy spells out what sort of coverage can be expected and provides more specific details about how you approach your content. It helps everyone understand why your focus might be on XYZ and not PDQ. It can be beneficial for dealing with […]
Treachery on the High Seas Of Web Hosting & Social Media
Eighteen years ago I got on an airplane and spent an hour trying to ignore the moronic ramblings of the older man who was sitting next to me. Somewhere in the midst of his unwanted advice I turned to him and asked him if his tie needed to be loosened so that oxygen would reach […]
Why Marketers Should Write Fiction
Somewhere in the back of his mind he remembered hearing that army snipers underwent special training that allowed them to not move for hours at a time. He didn’t know if there was any truth to that or if it was one of those urban legends but he was certain they didn’t drink three cups […]
Facebook Demonstrates Why Digital Sharecroppers Live Dangerously
Digital sharecropping is often described publishing your content on a 3rd party site but it doesn’t have to mean it is the only place you publish. Some of my friends, colleagues and cohorts are learning the hard way that digital sharecropping doesn’t always work out as well as we might like it to, especially those […]
