A friend who knows nothing about blogs asked me how they refer to me in the blogosphere and I told him I am called The Great Bamboozler Of Blogging, The Captain of Copy and The Old Obnoxious Dude In The Cave.
He told me aspires to become a better bamboozler and I suggested he investigate because the Earl of Chicanery of the Duke of Conundrums.
Someone tell my assistant to look into that Duke of Conundrums name, I kind of like it.
If only I had an assistant, now let’s get serious for a moment.
Engagement Trumps Traffic
If you include me in the list we have a virtual UN of bloggers and that tidbit my friends is part of what I love about blogging.
Between the four of us we cover the UK, Canada, Norway and the US. It is a
colourful colorful crew. 🙂
Anyhoo when Danny introduced me to Postmatic there were two things I wanted to explore.
- Was it as easy to use as it appeared?
- Would it drive engagement rates up?
Those were key elements because we are living during a time of short attention spans, extreme clutter and 982,322,932 different social media platforms begging for our attention.
But Josh, you haven’t talked about engagement and traffic.
Many bloggers spend an inordinate amount of time trying to figure out how to drive as much traffic to their blogs as possible but I am not among them.
Because I like using engagement as a tool to build traffic.
In simple terms I want to build a community here in which the community members talk with me and each other about whatever topic we are covering.
It is an online version of a backyard barbecue, a cool place to relax with friends.
Or if you want to view it a different way, people are hesitant to eat in an empty restaurant and few are willing to wait for hours to eat at a crowded one.
I figured that if I built an active community it would pull in others slowly and over time we would see some organic growth.
All the reports I have seen about Postmatic and the experiences I have had with it make it appear to me to be a tool that has been exceptional at building engagement so I decided it was time to try it out.
Friends and Blogging
My buddy Mr. Emerson died long before the digital age so he is not here to comment upon it but if here were I am sure he would say that blogging friends are people you can be silly with.
He’d nod his head and say I was right and encourage us all to take risks and try out new tools.
I’d nod my head back at him and thank him for his support.
Want to know what is nice about having dead friends?
They don’t spoil your allegations about what they would do by saying you are wrong. They don’t start arguments, they just support your side.
Ok, things just got a little weird, didn’t they. That whole dead friend thing is just awkward.
So forget you read that part and give Postmatic a look over. I think you’ll like it.
I am looking forward to seeing what happens. If it works half as well as I hope it does I think we’ll all benefit from it.
See you in the comments.
P.S. Blogging on two hours of sleep is hard.