I have ongoing discussions with a variety of people regarding their understanding or lack of Google Analytics.
More than a few people have told me they dislike it because it feels like they are back in school desperately trying to understand the formulas on the chalkboard.
If you are among those who dislike Google Analytics because you find it hard to follow you are in luck because Narrative Science has developed a free tool you can use to translate those numbers into plain English.
I have been using it for a couple of weeks now and thus far I really like it. It has definitely helped me identify some things that I am doing well and focus on areas to improve upon.
The video below provides a nice rundown about it.
Just to reiterate, it is free and I have no relationship to the company. Thus far I am quite pleased, give it a go and let me know what you think.