Let’s talk for a moment about the formula for making content go viral or better yet let’s put that term aside because it creates unnecessary chaos.
I am not a fan of hunting elephants as a business strategy for most companies. That is because it is a huge time suck and if you have limited resources it is the kind of thing that can kill you.
In concept the idea of going viral is wonderful. Suddenly you are exposed to millions of people and bam! You are an internet success, or are you?
Infrastructure Demands/Bounce Rates/Retention
I am not trying to splash cold water on your face but when I hear about going viral I think about all of the things that need to be in place.
If you are selling product/services I wonder if you have the infrastructure in place to meet the increased demand. I wonder if the traffic bump will bring down your site, if you can meet the needs of the new customers and what happens to your reputation if you can’t.
Some people might think about this as being a good problem to have and in concept it might be. But that assumes that you produce that magical piece of content that touches a nerve, most people don’t.
There is a reason why we talk about slow and steady beating the mad dash. If you are running a marathon you win by maintaining your pace and making careful moves.
The guy in the presentation is a sharp guy who has a good eye for picking out stories but look at how much time he is putting in and ask yourself if you have the resources to dedicate like that or if you would be better served by slow and steady.
You still win baseball games by hitting singles and doubles and they come more frequently than home runs.